OneRepublic Helps Raise Awareness for Child Mortality with Hit Song

Never underestimate the power of music; Grammy Award-nominated band OneRepublic has proven that a simple song can have the power to save millions of children’s lives.

On March 31st, a special edition music video, created by the ad agency BBDO, of the band’s hit song “Feel Again” was released in an effort to raise awareness of newborn and child mortality.

“Feel Again” was initially part of the PSA campaign by Save the Children and the AD Council entitled “Every Beat Matters”. The song was created using the heartbeat of children who were suffering from deadly illness or poverty in villages of Guatemala and Malawi.

According to The World Health Organization, 6.9 million children died before the age of 5 in 2011. Children in sub-Saharian Africa are 16.5 times more likely to die before the age of five. The leading causes of deaths for children under the age of five are:

Pneumonia

18%

Preterm birth complications

14%

Diarrhoea

11%

Birth asphyxia

9%

Malaria

7%

Other Causes

41%

Child mortality is a serious issue affecting many outside the American borders and action is needed. Much of the deaths are caused either due to a lack of knowledge or medicine to treat diseases.

You help reduce these numbers by donating. A simple $50 donation can supply a respiration timer and antibiotics to diagnose and treat pneumonia, a bed net and treatment for malaria, and counseling for parents on preventing HIV/AIDS in a newborn child. Join OneRepublic, in their quest to save the children by donating today.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s